Resuming operations during the COVID-19 pandemic and addressing organizational complacency in a family business

• المؤلف الرئيسي: Tejada, Peter Hans Z.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2020
• الموضوعات: Branding (Marketing); Organizational behavior; Family-owned business enterprises; Marketing; Organizational Behavior and Theory
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/6170; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13233/viewcontent/TEJADA__PETER_HANS__11671114__RESUMING_OPERATION_DURING_THE_COVID_19_PANDEMIC_AND_ADDRESSING_ORGANIZATIONAL_COMPLACENCY_IN_A_FAMILY_BUSINESS_Redacted.pdf

This insider action research facilitated in identifying the need to establish the brand identity as well as address the organizational complacency within the members of the Tejada, Magante & Co. (TMC) during the COVID-19 pandemic. Integral Human Development (IHD) is a Catholic social teaching wh...