Increasing brand awareness of Digichive Philippines Direct consumers

• المؤلف الرئيسي: De Guzman, Doreena P.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2018
• الموضوعات: Brand choice; Consumers' preferences
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_masteral/5608

I, together with my collaborators, focused on addressing the issue of low level of brand awareness of Digichive Philippines direct consumers. If a company wants to be patronized by numerous consumers, they should make their consumers familiar of their brand. Brand awareness is a factor that must be...