An integrated marketing communications campaign for Women's Philippine Basketball Association
This study intends to propose an integrated marketing campaign for the Women's Philippine Basketball Association (WPBA), the first ever professional basketball league for elite female basketball players in the Philippines. The WPBA is associated with the Philippine Basketball Association (PBA)...
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| 主要作者: | |
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| 格式: | text |
| 語言: | English |
| 出版: |
Animo Repository
2016
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| 主題: | |
| 在線閱讀: | https://animorepository.dlsu.edu.ph/etd_masteral/5344 |
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| 機構: | De La Salle University |
| 語言: | English |