The relationship between attitude, subjective norm and behavior intention: An empirical study of exercising in gymnasium

• 主要作者: Leeman, Octavia
• 格式: text
• 語言: English
• 出版: Animo Repository 2008
• 主題: Consumer behavior; Attitudes (Psychology); Norm (Philosophy); Exercise; Marketing
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_masteral/3580; https://animorepository.dlsu.edu.ph/context/etd_masteral/article/10418/viewcontent/CDTG004392_P.pdf
• 機構: De La Salle University

Predicting consumers future behaviors, especially their purchase behavior, is a critically important aspect of forecasting and market planning. However understanding behavior intention as a main determinant of behavior is not that simple. There are many factors involved in the formation of behavior...