An advertising campaign for MTV Philippines

• المؤلف الرئيسي: Gervasio, Ma. Estela Olivia S.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2004
• الموضوعات: Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/17623
• المؤسسة: De La Salle University

To open the summer season, MTV Philippines introduced its newest property, MTV Summer Grind, last April 2004. Breaking away from the MTV Grind that we know, the company held the event at the NBC Tent. The advertising campaign for the said event also veered away from the familiar beach feel of the Gr...