An Advertising campaign for Asia Brewery, Incorporated's admiral beer

• Main Authors: Bonde, Vanessa Yau, Go, Erlynn Chan
• 格式: text
• 語言: English
• 出版: Animo Repository 1994
• 在線閱讀: https://animorepository.dlsu.edu.ph/etd_bachelors/16807
• 機構: De La Salle University

ADMIRAL BEER is Asia Brewery, Incorporated's entry in the high alcohol segment to serve the growing market of heavy beer drinkers. It is to be directly positioned against the only player in the high alcohol beer segment today-Red Horse Beer. This advertising campaign aims to: 1) create awarenes...