SUMMIT EDUCATION SERVICES TRANSITION FROM NICHE MARKET TO MASS MARKET

• المؤلف الرئيسي: Le, Ngoc Khanh
• مؤلفون آخرون: Tran, Thi Bich Hanh
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: Khoa Quốc tế, ĐHQGHN 2019
• الموضوعات: Summit Education Services; Summit Education Corporation; mass market; Niche market
• الوصول للمادة أونلاين: http://repository.vnu.edu.vn/handle/VNU_123/67952

The report will present the results of the interview with the business owner, the primary research on the market of teaching and learning English, and finally, the primary research on the preference and expectations of the target customers of Summit when they want to expand to a mass market. The rep...