ANALISIS STRATEGI BERSAING PT. PERTAMINA RETAIL DALAM MENGHADAPI PERSAINGAN BISNIS HILIR SPBU

• المؤلفون الرئيسيون: , Mirza Rhaditya, , Drs. Ahmad Djamli, M.A.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2012
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/99685/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55870

The object of this study is PT. Pertamina Retail which is a subsidiary of PT. Pertamina (Persero) engaging in the gas stations business. This study aims to analyze the external and internal environment of the PT. Pertamina Retail, evaluate the competitive strategy of PT. Pertamina Retail, and identi...