ANALISIS STRATEGI BISNIS PERUSAHAAN JASA TELEKOMUNIKASI PT XL AXIATA TBK
Currently, trends in telecommunications industry are experiencing a very significant development in terms of increasing both players and users. Total companies that compete in the business of mobile operators in Indonesia amounted to 10 operators with users that already touched 190 million people or...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/98897/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55060 |
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| 總結: | Currently, trends in telecommunications industry are experiencing a very
significant development in terms of increasing both players and users. Total
companies that compete in the business of mobile operators in Indonesia
amounted to 10 operators with users that already touched 190 million people or
more than 80% of the population of Indonesia. This figure shows that currently
the telecommunications business is approaching saturation, but on the other hand,
technologies in telecommunications still in development stage so there will new
technologies or new features in future. Therefore, there should be analysis of
business strategy for mobile operators to compete in the telecommunications
industry. In this study will be conducted business strategy analysis at operator
telecommunication PT XL Axiata which is the three major cellular players of
Indonesia.
External and internal analysis done to be able to formulate a business
strategy that best suits at PT XL Axiata. External analysis was done by analyzing
the general environmental conditions and industrial environment using the five
forces and competitor analysis to identify key success factors in the
telecommunications industry in Indonesia. Internal analysis carried out by
analyzing the internal condition of PT XL Axiata using value chain analysis of the
resources and capabilities as well as using VRIO analysis to identify the
sustainable competitive advantage which is owned by PT XL Axiata.
By applying an external and internal analysis to formulate business
strategies PT XL Axiata in competing in the telecommunications industry in
Indonesia is obtained the result that the business strategy that best suits the
conditions of PT XL Axiata is Best Cost Provider Strategy. Best Cost Provider
Strategy focuses on differentiation and cost leadership which is the company's
sustainable competitive advantage and adapt to the key success factors in the
Telecommunications Industry. |
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