Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada

• المؤلفون الرئيسيون: , Lintang Luni Kinanthi, , Prof. Dr. Basu Swastha Dharmmesta, MBA
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2012
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/98875/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55006

Consumer as the target of marketers would want lucrative offers from marketers. The marketers tend to pay attention to the real behavior of consumers in this case the purchasing behavior of consumers who have different purchase behavior. Now many companies offer a membership program cards and reward...