Pengaruh Membership Card dan Point Reward pada Perilaku Pembelian Konsumen Toko Serba Ada
Consumer as the target of marketers would want lucrative offers from marketers. The marketers tend to pay attention to the real behavior of consumers in this case the purchasing behavior of consumers who have different purchase behavior. Now many companies offer a membership program cards and reward...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/98875/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55006 |
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| Institution: | Universitas Gadjah Mada |