ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGADOPSIAN INTERNET BANKING
This study presents an extended technology acceptance model that integrates innovation diffusion theory to investigate what determine to acceptance internet banking. This paper model the factors relationships such as perceived usefulness, perceived ease of use, perceived enjoyment, security and priv...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2012
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/97779/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54119 |
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| Institution: | Universitas Gadjah Mada |
| Summary: | This study presents an extended technology acceptance model that integrates innovation
diffusion theory to investigate what determine to acceptance internet banking. This paper
model the factors relationships such as perceived usefulness, perceived ease of use,
perceived enjoyment, security and privacy, subjective norms, perceived behavioral
control, and intention to adopt Internet Banking. The proposed model was empirically
tested using data collected from a survey of internet banking applicant. Empirical data
from regression analysis reflects that perceived usefulness and perceived enjoyment have
positive influence to intention to adopt. The majority of positive relationship between
perceived usefulness, subjective norms, and intention to adopt are supported by empirical
data. Results also reveal that subjective norms influence perceived usefulness which
affects intention to adoption internet banking. The paper concludes some important
implications for the Practitioners. |
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