The Relationships among Theatrical Components, Experiential Value, Relationship Quality and Relationship Marketing Outcomes- A Case of Theme Park in Taiwan

• المؤلفون الرئيسيون: Tsai, Chin-Fa, Guntoro, Budi, Thongma, Weerapon, Huan, Tzung-Cheng
• التنسيق: مقال PeerReviewed
• اللغة: English
• منشور في: School of Tourism Development, Maejo University, Thailand and Asian Tourism Management Association 2014
• الموضوعات: Communications; Mass Communication; Media
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/97124/1/The%20Relationship%20Theatrical%20Components%2C%20Experimental%20Value%2C%20Relationship%20Quality%2C%20and%20Relationship%20Marketing%20Outcomes%20-%20A%20Case%20of%20Theme%20Park%20in%20Taiwan.pdf; https://repository.ugm.ac.id/97124/; http://www.tourism.mju.ac.th/journal.php

Both marketing practitioners and academic researchers have traditionally recognized the major influence that relationship quality has on relationship marketing outcomes. Differing from the previous studies, this study proposes a more integrated model by including theatrical components and experienti...