PENGARUH SIKAP, BRAND CONSCIOUSNESS, PERSEPSI NILAI DAN PRIVATE LABEL BRAND IMAGE PADA NIAT KONSUMEN DALAM MEMBELI PRODUK PRIVATE LABEL BRAND

• المؤلفون الرئيسيون: , Sutriani, , Ike Janita Dewi, Dr., M.B.A.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2011
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/89880/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51144
• المؤسسة: Universitas Gadjah Mada

Developing the Private Label Brand is a strategy set by retailers to achieve higher profitability. This Private Label Brand is a product brand whose name is taken from the name of the retailer. Hence, researcher wanted to know the influence of attitudes, brand consciousness, perception of value and...