Pengaruh Karaktersitik Demografis, Psikografis, dan Perceived Risk Pada Minat Beli Tiket Bioskop Melalui M-Tix Di Empire XXI Yogyakarta

• المؤلفون الرئيسيون: , Widi Tamtyarini, , Ike Janita Dewi, SE,MBA,Ph.D
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2011
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/89854/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51150

This paper planned to examine independent variables (gender, income, online purchase lifestyle and performance risk) that significantly predict purchase intention cinema tickets at the Empire XXI Yogyakarta. In this study, there is age variable that do not significantly predict purchase intention ci...