Analisis Pengaruh Karakteristik Brand Community Pada Komitmen dan Loyalitas MerekStudi Atas Komunitas Jogja Jazz Club dan Jogja Yaris Community

• Main Authors: , Muhammad Rasyid Ridha, , Ike Janita Dewi, Dr., M.B.A
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2011
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/89848/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51114

Community is a powerful marketing tool for companies. Because the establishment of brand Community which consists of consumers and potential consumers are a long-term relationships, with the goal providing a real satisfaction from providers of products or services to consumers. In this way, consumer...