BLUE OCEAN STRATEGY FORMULATION IN HOTEL INDUSTRY: The Case of Grage Ramayana Hotel

BLUE OCEAN STRATEGY FORMULATION IN HOTEL INDUSTRY: The Case of Grage Ramayana Hotel

This research intends to apply the blue ocean strategy in the context of hotel industry in Yogyakarta. Hotel industry currently experiences the intense competition, while competitors tend to face the competition by using the similar strategic profile (value curve) based on their star classification...

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書目詳細資料
Main Authors:	, Peter Ryan, , Tarsisius Hani Handoko, Dr., MBA.
格式:	Theses and Dissertations NonPeerReviewed
出版:	[Yogyakarta] : Universitas Gadjah Mada 2011
主題:	ETD
在線閱讀:	https://repository.ugm.ac.id/89838/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51118
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Universitas Gadjah Mada

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