Analisis strategi pemasaran perpajakan pada Kantor Pelayanan Pajak Pratama Yogyakarta

• Main Author: KOHARUDDIN, Abdillah
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2008
• Subjects: Policy and Administration; Social Sciences
• Online Access: https://repository.ugm.ac.id/75585/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=36450

Marketing became a right planning tool for public sector to fulfill society needs and offering values to citizens. Public sector can adopt marketing mindset and marketing principles into mission, objectives, goals and problem solving. The background of this research are reality problem on performanc...