The Effects of brand associations on consumer response
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Main Authors: | , PUSPADAYASARI, Jessica, , Prof.Dr. Basu Swastha Dharmmesta, MBA |
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Format: | Theses and Dissertations NonPeerReviewed |
Published: |
[Yogyakarta] : Universitas Gadjah Mada
2003
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Subjects: | |
Online Access: | https://repository.ugm.ac.id/49100/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=9965 |
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Institution: | Universitas Gadjah Mada |
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