The Effects of brand associations on consumer response

Saved in:

書目詳細資料
Main Authors:	, PUSPADAYASARI, Jessica, , Prof.Dr. Basu Swastha Dharmmesta, MBA
格式:	Theses and Dissertations NonPeerReviewed
出版:	[Yogyakarta] : Universitas Gadjah Mada 2003
主題:	ETD
在線閱讀:	https://repository.ugm.ac.id/49100/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=9965
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

Effects of brand awareness for consumer choice
由: , AYUDHIYA H., Maya, et al.
出版: (2005)

Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy
由: , MAHANANI, Nurul Ken, et al.
出版: (2003)

Consumers' perception on brand personality
由: , ARDHYAN, et al.
出版: (2001)

The Effect of behavioral loyalty on brand equity in E-Commerce and On-line consumer shopping
由: , RIFA'I, et al.
出版: (2006)

Consumers' perception on brand equity and the effect of repurchase intention
由: , WIDIASTUTI, Hesti Handayani, et al.
出版: (2001)

Authorization :: Consumer perceived brand parity and the impact on brand switching behavior
由: , PRATOMO, Kurniawan wishnu, et al.
出版: (2008)

The Effect of service quality on customer satisfaction, brand reputation, and brand loyalty in Garuda Indonesia
由: , DANANDJAYA, Sinar, et al.
出版: (2007)

Gender response toward male nudity in printed advertisements :: Attitudes towards advertisement and brand
由: , El ARIEF, Faisal, et al.
出版: (2007)

Brand personality on Nokia Cellular Phone
由: , RAFIUDDIN, et al.
出版: (2003)

Consumer attitudes toward Dagadu's products and its counterfeits
由: , INDARTO, et al.
出版: (2003)

Peer influence on brand purchase decision
由: , ARIMETA, Yoga, et al.
出版: (2007)

Consumers orientations in shopping malls :: a Study of Higher Education Consumers
由: , WIBOWO, Dani Sari, et al.
出版: (2006)

Persepsi konsumen terhadap kepribadian merek (Brand Personality) Notebook Toshiba
由: , SUSILAWATI, et al.
出版: (2007)

Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer
由: , NUGRAHA, Albert Kriestian N.A, et al.
出版: (2007)

Relationship between race and consumer's perception toward beauty products advertisement
由: , WIDYA, et al.
出版: (2007)

A Comparison on the level of brand loyalty between the customers of Mobile-8 and Samsung co-branded products with the customers of Mobile-8 products that did not co-branded with Samsung
由: , SUMANTRI, R. Ameria, et al.
出版: (2006)

An Investigation of the relationship between product involvement and brand loyalty
由: , SRIHARTO, Ragil, et al.
出版: (2004)

Brand switching behavior on mobile communication prepaid card
由: , DELLIFAH, Syaefatul, et al.
出版: (2007)

The Effects of environmental concern and social norms on environmentally friendly consumers behavior
由: , MEGAWATI, Ika, et al.
出版: (2005)

Indonesian consumers' concept of price as a marketplace cue
由: , NUSWANTORO, Dahono, et al.
出版: (2003)

The Effects of family communication, consist of communication quality and consumption intraction, on consumer activities of sale adolescent
由: , JAUHARA, Yanu Maulina, et al.
出版: (2005)

Trying to consume Pepsodent toothpaste an empirical research on students of Master of Management Gadjah Mada University Yogyakarta
由: , SUMARDY, et al.
出版: (2003)

Analysis of the effect of humorous advertisements on attitude, credibility, persuasiveness, and intention to buy the advertised brand
由: , HARTONO, Rudi, et al.
出版: (2002)

Analysis on the impact of extension advertising toward consumer attitude and purchase intention
由: , MEITASARY, Vinca, et al.
出版: (2003)

Gender differences in Consumer Decision Making Styles
由: , DEWI, Irma Shantia, et al.
出版: (2006)

ANALISIS TERHADAP BRAND PREDICTABILITY, BRAND LIKING, BRAND COMPETENCE, BRAND REPUTATION, DAN TRUST IN THE COMPANY YANG MEMPENGARUHI LOYALITAS MEREK KONSUMEN SEPATU FUTSAL NIKE DI KOTA YOGYAKARTA
由: , Galih Kus Andhika, et al.
出版: (2011)

Antecedents and consequences of brand equity of football club :: A study of brand equity of Manchester United, Arsenal, Chelsea and Liverpool Football clubs as perceived by Indonesian customer
由: , ANDI, et al.
出版: (2008)

Brand personality creation through advertising
由: , YULVADIAN, Wiko, et al.
出版: (2002)

The Influence of affective commitment on consumer's unethical behavior in Yogyakarta
由: , PUTRO, Abram Raharjo, et al.
出版: (2007)

The Analysis of consumer attitude and intention toward online shopping
由: , MARTANTO, Hidayat Wishnu, et al.
出版: (2007)

Analisis pengaruh persepsi konsumen terhadap Private Brand serta dampaknya pada niat beli
由: , KRISTIAWAN, Allen, et al.
出版: (2005)

Consumer perception and preference of sport motorcycle in Yogyakarta
由: , FERDINAND, Giscard, et al.
出版: (2010)

Analysis of service quality with brand reputation, customer satisfaction and brand loyalty relationship in PT. Telkom Divre IV Semarang
由: , WIDODO, Maulana Utomo, et al.
出版: (2008)

The Influence of satisfaction, switching cost, interpersonal bonds, and brand reputation on sutomer loyalty :: An empirical study of BNI Bank Customer in Yogyakarta
由: , PURWORINI, Dian, et al.
出版: (2006)

Analisis ekuitas merek (brand equity) berbasis pelanggan :: Penelitian pada Hotel Melia Purosani Yogyakarta dan Duta Guest House
由: , MONALISA, et al.
出版: (2009)

Situational influences analysis of consumer behavior in soft drink product
由: , WARDANY, Eko Priantho, et al.
出版: (2002)

Analysis of the on-air television advertising affect to consumer memory :: A Case of Coca-Cola campaigns
由: , PRIMADIANTO, Demmy, et al.
出版: (2001)

Analysis of situational condition in automobile consumer behavior
由: , INDRAWAN, Teuku Ahmad Deni, et al.
出版: (2003)

The Affect of merchandise carried, price, sales promotion, and convenience on consumer store choiche decision at Superindo Yogyakarta
由: , CAPRICORNITA, Triani, et al.
出版: (2002)

ANalyzing gender responses to sexual appeal in magazine print ads featuring female models
由: , KURNIAWAN, Helyanto, et al.
出版: (2004)