Analysis on the impact of extension advertising toward consumer attitude and purchase intention
Saved in:
Main Authors: | , MEITASARY, Vinca, , Prof.Dr. Basu Swastha Dharmmesta, MBA |
---|---|
格式: | Theses and Dissertations NonPeerReviewed |
出版: |
[Yogyakarta] : Universitas Gadjah Mada
2003
|
主題: | |
在線閱讀: | https://repository.ugm.ac.id/49098/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=9963 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
-
Analysis of the impact of humor advertising on recall, attitude, and purchase intention
由: , GIM, Hok, et al.
出版: (2001) -
The Analysis of consumer attitude and intention toward online shopping
由: , MARTANTO, Hidayat Wishnu, et al.
出版: (2007) -
Gender response toward male nudity in printed advertisements :: Attitudes towards advertisement and brand
由: , El ARIEF, Faisal, et al.
出版: (2007) -
Analysis of the effect of humorous advertisements on attitude, credibility, persuasiveness, and intention to buy the advertised brand
由: , HARTONO, Rudi, et al.
出版: (2002) -
Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer
由: , NUGRAHA, Albert Kriestian N.A, et al.
出版: (2007)