Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy
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Main Authors: | , MAHANANI, Nurul Ken, , Prof.Dr. Basu Swastha Dharmmesta, MBA |
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格式: | Theses and Dissertations NonPeerReviewed |
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[Yogyakarta] : Universitas Gadjah Mada
2003
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在線閱讀: | https://repository.ugm.ac.id/49097/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=9962 |
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機構: | Universitas Gadjah Mada |
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