The consumer preferences for processed meat products based on choice brand priorities

• Main Authors: Muzayyanah, M. A. U., Triatmojo, A., Guntoro, B.
• Format: Conference or Workshop Item PeerReviewed
• Language: English
• Published: 2022
• Subjects: Livestock
• Online Access: https://repository.ugm.ac.id/283158/1/Muzayyanah_2022_IOP_Conf._Ser.%20_Earth_Environ._Sci._1001_012024.pdf; https://repository.ugm.ac.id/283158/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127496642&doi=10.1088%2f1755-1315%2f1001%2f1%2f012024&partnerID=40&md5=470e7199f71a531658176d886f6142a5

Processed animal protein is typically preferred over fresh livestock products for consumption because it is more stable and environmentally friendly when stored over a long period. Therefore, this preliminary study aimed to determine consumer preferences for processed meat products based on consumer...