Print Advertising Copy Testing:

• 主要作者: Perpustakaan UGM, i-lib
• 格式: Article NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 1995
• 主題: Jurnal i-lib UGM
• 在線閱讀: https://repository.ugm.ac.id/26995/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10047

, ABSTRACTS This article alms 0 develop an integral overview of the present status of the theory of the copy testing vaiidity. It includes the presentation of the theoritical consideration or conceptual Issues in copy testing, some empirical results or findlrig in copy testing, and finally, proposes...