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Bibliographic Details
Main Author: Perpustakaan UGM, i-lib
Format: Article NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 1995
Subjects:
Online Access:https://repository.ugm.ac.id/26995/
http://i-lib.ugm.ac.id/jurnal/download.php?dataId=10047
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Institution: Universitas Gadjah Mada
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