Pengaruh Proporsi Bidang Gambar-Tulisan Dalam Iklan Layanan Masyarakat Dan Keterlibatan Pribadi Terhadap Rekognisi

• 主要作者: Perpustakaan UGM, i-lib
• 格式: Article NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2004
• 主題: Jurnal i-lib UGM
• 在線閱讀: https://repository.ugm.ac.id/23982/; http://i-lib.ugm.ac.id/jurnal/download.php?dataId=6951

This study examines the proportion effect of picture-written on the public service advertisement and the personal involvement upon recognition. The research is experimental, involving 40 university students as its research subject. They are categorized into two groups: 20 persons are categorized as...