Representasi Maskulinitas dalam Iklan.

The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminit...

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Bibliographic Details
Main Author: Perpustakaan UGM, i-lib
Format: Article NonPeerReviewed
Published: [Yogyakarta] : Universitas Gadjah Mada 2004
Subjects:
Online Access:https://repository.ugm.ac.id/22585/
http://i-lib.ugm.ac.id/jurnal/download.php?dataId=5500
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Institution: Universitas Gadjah Mada