Combined Effect of Message Framing and Endorser Credibility on Buying
Interest of Yoghurt Product

Combined Effect of Message Framing and Endorser Credibility on Buying Interest of Yoghurt Product

This study aimed to determine the effect of message framing, the credibility of endorser and the combination of message framing with endorser credibility on advertising for consumer buying interest on yoghurt products. This study was an experimental design that involved students as participants....

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書目詳細資料
Main Authors:	Wankar, Tian Jihadhan, Syahlani, Suci Paramitasari, Haryadi, F.Trisakti
格式:	Conference or Workshop Item NonPeerReviewed
語言:	English
出版:	2015
主題:	Education Economics
在線閱讀:	https://repository.ugm.ac.id/136208/1/ilovepdf_merged3.pdf https://repository.ugm.ac.id/136208/
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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