The Effect of Customer Perception towards Characteristics of Wet Market and Supermarket on Attitude and Purchase Intentions: Empirical Study on Broiler Carcass Retailing

• المؤلفون الرئيسيون: Syahlani, Suci Paramitasari, Haryadi, F.Trisakti, Utami, S.S.
• التنسيق: Conference or Workshop Item NonPeerReviewed
• اللغة: English
• منشور في: 2012
• الموضوعات: Education; Economics
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/136133/1/ilovepdf_merged-copy-1.pdf; https://repository.ugm.ac.id/136133/
• المؤسسة: Universitas Gadjah Mada

The objectives of this reseach were to analyze the differences of customer perception towards customer service, physical features, price-promotion between wet and supermarket, the effect of perception towards characteristics of wet and supermarket on attitude, and the effect of attitude on purchase...