The Effects of Satisfaction, Communication, Customization, Competence, Shared Values Toward Trust on Broiler Partnership

• Main Authors: Nugraha, Peny Setya, Syahlani, Suci Paramitasari, Nurtini, Sudi
• Format: Conference or Workshop Item NonPeerReviewed
• Language: English
• Published: 2014
• Subjects: Education; Economics
• Online Access: https://repository.ugm.ac.id/136131/1/ilovepdf_merged4.pdf; https://repository.ugm.ac.id/136131/

Partnership is a cooperative relationship between companies of poultry production facilities to farmers who need each other, mutually reinforce, benefit and trust one another. Industrial growth in broiler partnership increased competition to get farmers as the partner, therefore the companies of poultry production facilities need to consider a variety factors that influence trust in business. The objective of this research was to analyze the effects of satisfaction, communication, customization, competence, shared values toward trust in broiler partnership. This research used survey method, which covers research area within Daerah Istimewa Yogyakarta includes Bantul, Sleman and Kulon Progo districts. Fourty (40) companies and eighty (80) farmers were selected as respondents by purposive sampling method. The companies had been engaged in partnership at least for two years, while farmers at least for one year. Data were analyzed by multiple regression analysis. The results showed that satisfaction, competence and shared value positively affected to trust on broiler partnership with t-value were 3.497 (p<0.01), 4.285 (p<0.01) and 2,527 (p<0.05), respectively. The mean scores of satisfaction, competence and shared value were 5.86, 5.85 and 5.72, respectively. However, communication and customization were not supported to affect trust on broiler partnership, with t-values were 1.492, 1.650 and significance values were 0.140, 0.103. The mean scores of communication and customization were 5.81 and 5.72, while trust mean score was 6.05.