ANALISIS PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA PRODUK PERAWATAN WAJAH MEREK ERHA DI PONTIANAK

• 主要作者: YUDI, PUSPITA SARI
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2015
• 主題: Pharmacology and Pharmaceutical Sciences not elsewhere classified; Pharmacology and Pharmaceutical Sciences
• 在線閱讀: https://repository.ugm.ac.id/134818/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=77979
• 機構: Universitas Gadjah Mada

Long-term success of a brand is the emergence of repurchase intention from the customers. In the process of purchasing, consumers have a tendency to choose a product with strong brand equity because they think the product has a high quality. Erha is a brand that is managed by PT. Erha Clinic Indo...