RENCANA BISNIS MOCAFFE CAKE SHOP
Wheat is one of the many food items needed by domestic consumers and the food industry in Indonesia. From the data in the agriculture ministry, Indonesia imported 680.12 thousand tons of wheat flour in 2011 and spent foreign exchange amounting to U.S. $281,757,606. This condition, when repeatedly do...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/133573/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74274 |
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| 機構: | Universitas Gadjah Mada |
| 總結: | Wheat is one of the many food items needed by domestic consumers and
the food industry in Indonesia. From the data in the agriculture ministry,
Indonesia imported 680.12 thousand tons of wheat flour in 2011 and spent foreign
exchange amounting to U.S. $281,757,606. This condition, when repeatedly done,
will cause some problems. Indonesian people's dependence on wheat has caused
problems in the food security system in Indonesia because of the whole wheat
flour in Indonesia needs come from imports. Mocaf flour (modified cassava flour)
is cassava flour that has been modified by treatment with fermentation, so that the
resulting cassava flour has similar characteristics that can be used as a substitute
for wheat flour or a mixture of 30 % - 100 %. One of the products that can be
processed by using mocaf is cake.
This research uses descriptive qualitative method to describe the business
processes and cakes characteristics used as a basis for carrying out business
activities in the future. The data used are primary data and secondary data.
Primary data came from questionnaires, surveys and observations. The survey was
conducted to cake entrepreneurs in Yogyakarta region, to get an idea of cake
consumption in Yogyakarta area. Secondary data are taken from the internet and
articles on the theory of business plan and cake business overview. Analysis
conducted are the industry analysis and functional analysis including analysis of
marketing, operations analysis, human resources analysis, and financial analysis.
The analysis of the Mocaffe Cake Shop business financial calculation
showed very positive results. In the most likely scenario, the initial investment
was Rp 845.206.000,00 NPV obtained was Rp.4.484.027,38 IRR was 157 %.
Based on the calculation, Mocaffe Cake Shop business is generating positive NPV
value. That way, after taking into account the value of the probability of most
likely scenario, the investment plan is financially viable and feasible to run. |
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