EVALUASI SIKAP KONSUMEN TERHADAP PERLUASAN MEREK SAKATONIK LIVER KE SAKATAONIK ABC

• المؤلفون الرئيسيون: , Retno Susilo Wardani, , Drs. Sahid Susilo Nugroho, M.Sc., M.Phil., DBA
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2014
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/133552/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74252

A strong brand is a company's asset which can be used as a shortcut to enter new markets through brand extension. Brand extension strategy is chosen to reduce the cost of new product introduction, transferring awareness and association of brands of origin to the new product extension. The purpo...