PENGEMBANGAN MODEL BISNIS LAYANAN TRAINING TEKNIK TELEKOMUNIKASI SELULER PADA PT FLOATWAY SYSTEMS

• المؤلفون الرئيسيون: , Lingga Wardhana, , Nurul Indarti, Sivilokonom, Cand. Merc., Ph.D.
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2014
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/133532/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74232

With number of subscribers reached 5 billion worldwide, Telecommunications has become a basic needs by people around the world. In Indonesia telecommunication business is very promising. At least around 230 million Indonesian has been using mobile phones. On the other hand the development of mobile technology continues to evolve. Pioneered the first generation of mobile technology (1G) known as AMPS (Advanced Mobile Phone System) cellular technology in 1984 now has reached the fourth generation (4G). Rapid development of technology, of course, needs engineers who are professional and deep understanding in technological advances is also very necessary. PT Floatway Systems is a company engaged in the training services that segmented for telecommuniction engineer. PT Floatway Systems was established June 17, 2010 in Bekasi based on notarial deed No. 39. - By notary Hj . Tuti Alawiyah, SH office located in Naga Self Block A 2 Jl. Sultan Agung Raya KM. 27 Medan Satria, Bekasi. PT. Floatway Systems was founded in June 2010 by four founders who have the same background from Electrical Engineering. Since September 2010 until April 2013 Month PT Floatway Systems has conducted 30 training and graduated 308 engineers in mobile telecommunications. Based on some of the data obtained from observation, interviews, documentation of activities and financial statements for two years, there are opportunities to develop new business model. PT Floatway Systems business model was analyzed using the framework of the business model developed by Osterwalder & Pigneur (2010) consists of nine building blocks. Development of business models in training service can be centered from customer value proposition and customer segmentation that affects other building blocks of the business model. Some value added such as payment of public training facilitated by providing credit facilities, providing lodging information for trainees who come from Jakarta area. And also PT Floatway Systems provide services that were previously only training course will be developed into a certified training that gained recognition both from vendors or telecom operators. Floatway will also provide On Job Training, so that public training participants, especially those from freshgraduate will gain direct experience after the training. Development of new business models centered on the customer segment is also a business development plan of PT Floatway Systems. New customers targeted are gas and petroleum engineering and entrepreneurship fields.