THE ANALYSIS OF MARKETING COSTS: CASE OF ALQUEBY HOTEL

• Main Authors: , ERNEST HIDAYAT, , Ertambang Nahartyo, M.Sc., Ph.D., CMA.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/133068/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73620
• 機構: Universitas Gadjah Mada

Marketing is one of management function that contributes to the performance and goals of company. Therefore, management should take care of the efficiency and effectiveness in spending on marketing costs in order to achieve certain objective or optimum return in terms of financial outcomes. Since, most of the time managers� expectations are not always met by the performance of company. Thus, this research aims to give analysis on marketing costs in the case of Alqueby Hotel as an object study. This study objectives are to investigate the influence of marketing costs to net income and room�s occupancy percentage in the period of 10 months (August 2013 �May 2014). This study uses the data analysis methods of qualitative descriptive analysis, which is data reduction, data display, conclusion drawing, and narrative analysis. Thus, it can a basis for the analysis of marketing costs toward net income and room�s occupancy percentage.