STRATEGI PROMOSI PAKET WISATA MANCANEGARA BIRO PERJALANAN WISATA FUN HOLIDAY DALAM MENARIK MINAT KONSUMEN
One of the travel agent that growth was Fun Holiday, that established since early 2012. But then, what becomes the problem is the package tours abroad, for the consumer is more interesting than domestic package tours in Fun Holiday. For that the writer wants to know what kind of promotion strategy d...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/132993/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73539 |
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| Summary: | One of the travel agent that growth was Fun Holiday, that established
since early 2012. But then, what becomes the problem is the package tours
abroad, for the consumer is more interesting than domestic package tours in Fun
Holiday. For that the writer wants to know what kind of promotion strategy did by
Fun Holiday that offered towards package tours abroad.
The reaserch method were by interview, by coming directly to the object,
and then did some interview with marketing staff to get the complete data
information. Literature study, by collecting data and information from the books
that related to this reaserch. Documentation, reasercher gains document
information such as image, photo, and attachment.
From the reaserch, writer have some conclusion that consumer interested
towards package tours abroad was quite high because Fun Holiday offered cheap
price for package tours abroad. Thats why package tours abroad more desirable to
consumer in Fun Holiday. |
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