MARKETING STRATEGY OF JOGJA TRADITIONAL TREATMENT SALON YOGYAKARTA
This graduating paper aims to discuss brief history of Jogja Traditional Treatment Salon & Spa. Moreover, the next goal is to determine the marketing strategy implemented by Jogja Traditional Treatment Salon & Spa (JTT) and customer�s opinion about marketing strategies according to their c...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/132489/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73024 |
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| 總結: | This graduating paper aims to discuss brief history of Jogja Traditional Treatment Salon
& Spa. Moreover, the next goal is to determine the marketing strategy implemented by Jogja
Traditional Treatment Salon & Spa (JTT) and customer�s opinion about marketing strategies
according to their customers.
The method used for getting some data which is relevant with the topic in this graduating
paper, the writer did a field study and literature. For the field study, the writer interviewed the
manager of Jogja Traditional Treatment Salon & Spa. In addition, the writer also asked some
customers to fill out a questionnaire. From the questionnaire results, the writer analyzed customer
opinions about marketing strategies that using by Jogja Traditional Treatment Salon & Spa
Yogyakarta. In the literature, the writer read some books, brochures of Jogja Traditional
Treatment Salon & Spa, and articles from the internet that is related to the object of research.
In conclusion, Jogja Traditional Treatment Salon & Spa has various products and
achievable price for middle to lower class. It has strategic place with complete facilities and
promotion strategy which makes consumer interested the most is Words by mouth. |
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