Word of Mouth dan Mobile Instant Messaging (Studi Pengaruh Word of Mouth Seputar Mobile Instant Messaging terhadap Preferensi Kawula Muda di Daerah Istimewa Yogyakarta dalam Memilih Mobile Instant Messaging)

• Main Authors: , MARIA PRISCILLA BETEKENENG, , Pulung Setiosuci P., SIP., MM.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/132389/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72921

The development of communication technology with the existence of new media have brought individuals, including youth to more interactive and dynamic communication patterns, include messaging activities, that is, the application of mobile instant messaging. Mobile instant messaging is one of the pop...