Word of Mouth dan Mobile Instant Messaging (Studi Pengaruh Word of Mouth Seputar Mobile Instant Messaging terhadap Preferensi Kawula Muda di Daerah Istimewa Yogyakarta dalam Memilih Mobile Instant Messaging)
The development of communication technology with the existence of new media have brought individuals, including youth to more interactive and dynamic communication patterns, include messaging activities, that is, the application of mobile instant messaging. Mobile instant messaging is one of the pop...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Online Access: | https://repository.ugm.ac.id/132389/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72921 |
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