Pengaruh Komitmen Komunitas Merek Terhadap Loyalitas Merek: Nike Running Indonesia

• Main Authors: , AGA CHRISTIE NUR V, , Teguh Budiarto, Drs., M.I.M.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/131737/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72240

Brand loyalty has always been a priority for marketers. Variety of ways through a variety of means done with the aim of achieved consumer loyalty, one of which is through brand communities. Using brand community as a tool to achieve brand loyalty as the goal can not be granted, it takes the willingn...