STRATEGI PROMOSI PAKET WISATA YOGYAKARTA CITY TOUR DI BIRO PERJALANAN WISATA KARIKA TOUR YOGYAKARTA

• المؤلفون الرئيسيون: , INTANIA MAYANG RATRI, , Widyarini Wirjono, S.E.,M.M
• التنسيق: Theses and Dissertations NonPeerReviewed
• منشور في: [Yogyakarta] : Universitas Gadjah Mada 2014
• الموضوعات: ETD
• الوصول للمادة أونلاين: https://repository.ugm.ac.id/131436/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71930
• المؤسسة: Universitas Gadjah Mada

Yogyakarta City Tour is an alternative tour package that interested because Yogyakarta City become the best choice as tourism destination, the more tourists who choose the tour package of Yogyakarta City Tour, the more innovation and choices of destination are offered. This Final Assignment entitled �Strategi Promosi Paket Wisata Yogyakarta City Tour di Biro Perjalanan Wisata Karika Tour Yogyakarta� is using a descriptive analyze method that has a purpose to know how the strategy of Karika Tour in promoting the tour package of Yogyakarta City Tour that is interesting by many customers, so it will eventually enrich perceptions, push more interest of customers and increase the tourist visit to Yogyakarta that choose the tour package of Yogyakarta City Tour. The observation result shows that the strategic step of Karika Tour management in promoting the tour package of Yogyakarta City Tour is by way of putting a various number of tour packages uniquely and attractively in order to increase the number of customers. Besides, Karika Tour management also uses the public relation as the promotion equipment, carries out personal selling to every customer and joints many kinds of social media in order to make the customers can get information more easily. Karika Tour always has a final evaluation of the marketing activity and decided the subject market. Thus, Karika Tour management has to develop this tour package of Yogyakarta City Tour and needs to make new ideas to create an alternative tour package that never been before. The aim is to trigger or increase the number of tourist visits greatly and to face the competition among tour and travel bureaus that become more and more strict at Yogyakarta and surroundings in the future.