STRATEGI PROMOSI PAKET WISATA YOGYAKARTA CITY TOUR DI BIRO PERJALANAN WISATA KARIKA TOUR YOGYAKARTA
Yogyakarta City Tour is an alternative tour package that interested because Yogyakarta City become the best choice as tourism destination, the more tourists who choose the tour package of Yogyakarta City Tour, the more innovation and choices of destination are offered. This Final Assignment entitled...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/131436/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71930 |
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| 機構: | Universitas Gadjah Mada |
| 總結: | Yogyakarta City Tour is an alternative tour package that interested
because Yogyakarta City become the best choice as tourism destination, the more
tourists who choose the tour package of Yogyakarta City Tour, the more
innovation and choices of destination are offered.
This Final Assignment entitled �Strategi Promosi Paket Wisata
Yogyakarta City Tour di Biro Perjalanan Wisata Karika Tour Yogyakarta� is
using a descriptive analyze method that has a purpose to know how the strategy of
Karika Tour in promoting the tour package of Yogyakarta City Tour that is
interesting by many customers, so it will eventually enrich perceptions, push more
interest of customers and increase the tourist visit to Yogyakarta that choose the
tour package of Yogyakarta City Tour.
The observation result shows that the strategic step of Karika Tour
management in promoting the tour package of Yogyakarta City Tour is by way of
putting a various number of tour packages uniquely and attractively in order to
increase the number of customers. Besides, Karika Tour management also uses
the public relation as the promotion equipment, carries out personal selling to
every customer and joints many kinds of social media in order to make the
customers can get information more easily. Karika Tour always has a final
evaluation of the marketing activity and decided the subject market.
Thus, Karika Tour management has to develop this tour package of
Yogyakarta City Tour and needs to make new ideas to create an alternative tour
package that never been before. The aim is to trigger or increase the number of
tourist visits greatly and to face the competition among tour and travel bureaus
that become more and more strict at Yogyakarta and surroundings in the future. |
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