STRATEGI PEMASARAN TOUR PACKAGES DI BIRO PERJALANAN WISATA BARAMA INTERCITY TOUR & TRAVEL YOGYAKARTA
Barama Intercity Tour & Travel is a travel agency that provides a variety of tour packages both domestic and foreign. The packages are offered attractive and the price is affordable. Currently, the marketing strategies used by Barama Intercity Tour & Travel is market analysis and marketing m...
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| Main Authors: | , |
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| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/131130/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71578 |
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| 總結: | Barama Intercity Tour & Travel is a travel agency that provides a variety of
tour packages both domestic and foreign. The packages are offered attractive and
the price is affordable. Currently, the marketing strategies used by Barama
Intercity Tour & Travel is market analysis and marketing mix for business
services.
This final task titled is \"Strategi Pemasaran Paket Wisata di Barama
Intercity Tour & Travel Yogyakarta\". The final task is descriptive-qualitative aims
to determine the marketing strategies in marketing and promoting tour packages
in Barama Intercity Tour & Travel, to make better marketing and to attract
potential customers to purchase travel packages Barama Intercity Tour & Travel.
Based on the research results, the strategic steps taken by the management
Barama Intercity Tour & Travel in marketing travel packages that should
maximize the marketing mix strategies that already exist, create innovative tour
packages and different from the others, promote tour packages in various media,
both print and electronic. And the most important is recruiting marketing staff so
that all existing marketing strategy to be effective and maximum. In addition,
Barama Intercity Tour & Travel can broaden the market segmentation that will be
targeted marketing. Thus, managers Barama Intercity Tour & Travel in the
marketing and promotion of travel packages need to make a new breakthrough for
creating innovative tour packages like never before. It aims to increase the
potential consumers who buy products travel packages Barama Intercity Tour &
Travel and to face the competition among tour operators in Yogyakarta and
surrounding areas. |
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