EFEKTIVITAS REBRANDING TERHADAP TINGKAT PENJUALAN PRODUK DI FUN HOLIDAY TOUR AND TRAVEL YOGYAKARTA
Yogyakarta is famous travel destination in Indonesia. Travel industry in Yogyakarta is rapidly grow. There are many hotels built in Yogyakarta. Other industry that also rapidly grow is travel agent which often named tour and travel. So many tour and travel is exist and have effort for drawing consum...
محفوظ في:
| المؤلفون الرئيسيون: | , |
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| التنسيق: | Theses and Dissertations NonPeerReviewed |
| منشور في: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://repository.ugm.ac.id/131109/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71555 |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
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| المؤسسة: | Universitas Gadjah Mada |
| الملخص: | Yogyakarta is famous travel destination in Indonesia. Travel industry in
Yogyakarta is rapidly grow. There are many hotels built in Yogyakarta. Other
industry that also rapidly grow is travel agent which often named tour and travel.
So many tour and travel is exist and have effort for drawing consumer enthusiasm
to use their services. This situation make high competition between tour and travel
company. All tour and travel entrepreneur must create smart strategy for drawing
consumer enthusiasm. Rebranding can be good strategy when company want to
start with new concept and more interesting. Success or not the rebranding can
measured with product selling level.
On this basis of ide, the writer want to know rebranding effectiveness to
product selling level in Fun Holiday Tour and Travel. Another purpose of this
observation is want to know branding strategy and marketing strategy that used
for drawing consumer enthusiasm post rebranding. The writer use technique of
analyzing data used include descriptive qualitative that collected by result of
observation, interview, and library study for strengthening result of research.
From data analysis can know rebranding effectiveness to product selling
level in Fun Holiday. Product selling level in Fun Holiday increased but
dominated with old loyal consumers and not affected by rebranding. There are any
new consumer but not so many. |
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