Pengaruh Bauran Pemasaran 4P Terhadap Keputusan Konsumen Dalam Pemilihan Produk Kecap Pada Perusahaan Kecap Cap Udang Purwodadi
Ketchup stamp Purwodadi shrimp sauce is not the only local circulating Grobogan, but the soy sauce already has a name in the market without any promotion of the company in real terms, because the promotion is only done directly from mouth to mouth. This evaluation is motivated by reasons consumers p...
Saved in:
| Main Authors: | , |
|---|---|
| 格式: | Theses and Dissertations NonPeerReviewed |
| 出版: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| 主題: | |
| 在線閱讀: | https://repository.ugm.ac.id/131024/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71464 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 總結: | Ketchup stamp Purwodadi shrimp sauce is not the only local circulating
Grobogan, but the soy sauce already has a name in the market without any
promotion of the company in real terms, because the promotion is only done
directly from mouth to mouth. This evaluation is motivated by reasons consumers
prefer to buy soy sauce stamp shrimp compared with other local. According to
consumer opinion shrimp sauce cap has an advantage because it tastes. This
evaluation aims to determine the characteristics of consumers who become stamp
shrimp sauce and the reasons consumers choose to buy a stamp shrimp sauce.
Evaluation was conducted by using the tools in the form of questionnaires,
samples taken by 30 respondents. Questionnaires were made to obtain information
on the characteristics of respondents who consume soy shrimp Purwodadi stamp,
an assessment of the variables of the marketing mix (product, price, place,
promotion) regarding soy products Purwodadi shrimp stamp, and stamp the
respondents' knowledge about soy shrimp Purwodadi. Analysis of the
questionnaire was done by scoring techniques and qualitative descriptions, as well
as to test the questionnaire using validity and reliability testing. Based on the
evaluation results of the consumer decides to buy a stamp shrimp soy products of
variable products because soy sauce has a black color, in terms of price cap
shrimp sauce consumer choice because it is in conformity with the contents, in
terms of the distribution of soy sauce shrimp have been distributed stamp is only
done in the District Grobogan so these products easily available in the shop or
store located in Grobogan, and in terms of the promotion of soy products have
been stamped shrimp promotion done directly one with the brand that is easily
recognizable, pronounced and remembered by consumers. |
|---|