Pengaruh Kesenangan Komunitas Merek dan Kepercayaan Komunitas Merek pada Kesetiaan Merek
This research aims to identify the influence of brand community affect and brand community trust to brand community commitment, and brand community commitment to brand loyalty (repurchase intention, word-of-mouth, and constructive complaint). This research using primary data from the respondent, the...
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| Main Authors: | , |
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| Format: | Theses and Dissertations NonPeerReviewed |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/129000/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69375 |
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| Institution: | Universitas Gadjah Mada |