ANALISIS PENGGUNAAN SELEBRITAS VERSUS NON-SELEBRITAS PENDUKUNG PADA SIKAP TERHADAP IKLAN KOSMETIKA PRIA JENIS BEAUTY CARE DAN PROBLEM SOLVING

• Main Authors: , Diah Prasita, , Prof. Dr. Basu Swastha Dharmmesta, MBA
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/128907/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69281

Suitability of the use of appropriate endorser at an advertisement product is important. The purpose of this study was to determine differences in perception on the endorser of celebrity and non-celebrity of male cosmetics advertisement. Aspects investigated differences include, attractiveness, hone...