PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMILIHAN MEREK PADA PEMBELIAN OBAT MAG BERMEREK

• Main Authors: , Elisabeth Purnamasari Djuhadi, , Prof. Dr. Achmad Fudholi, DEA., Apt.
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/128551/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=68900

People who are suffered heartburn symptoms are going to buy heartburn OTC medicine. The public as consumers have to make decision for choosing one out of various brands when purchased medicine. This study aims to determine the effect of marketing mix attributes on brand choice in branded heartburn O...