PEMANFAATAN TEKNOLOGI INFORMASI KOMUNIKASI DALAM KOMUNITAS (Studi Eksplorasi Pemanfaatan SMS MK-160 Karakter sebagai Media Pertukaran Informasi dalam Komunitas Warga Desa Timbulharjo, Sewon, Bantul pada Juli 2012 hingga Juli 2013)

• Main Authors: , FEBRIANI, , Dr. Phil Ana Nadhya Abrar M.E.S
• 格式: Theses and Dissertations NonPeerReviewed
• 出版: [Yogyakarta] : Universitas Gadjah Mada 2014
• 主題: ETD
• 在線閱讀: https://repository.ugm.ac.id/126992/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67232
• 機構: Universitas Gadjah Mada

Utilization of information and communication technology (ICT) recent years have entered the villages and communities.One of these villages is Timbulharjo, Sewon, Bantul, in which since 2012 have used SMS as a platformn of information exchange. SMS was originally only used for person to person communication, but by a group of young men in Timbulharjo who have the skill, SMS was modified for mass communication. The communication platform named SMS MK - 160 Character. This paltform allows sending information simultaneously (broadcast) to the citizens of the community by a specific category (location, gender, age, profession, interests). This study seeks to explore how the social dynamics of the Timbulharjo residents who still have strong cultural identity in the use of SMS MK - 160 Character SMS. Community, Uses and Gratification Theory and Model Unified Theory of Acceptance and Use of Technology (UTAUT) are key concept in this study. The result showed that SMS MK - 160 Character used enthusiastically by the citizens. But there are two things that need to be viewed more critically related to the existence of gatekeeper who can bring out the elite and the issue of information overload . This study is expected to be input to the community or other institutions who will adopt this communication platform or develop a new media according to the needs and opportunities in their respective communities.