PENGARUH ATRIBUT PASAR SWALAYAN PADA PERSEPSI KUALITAS KEPUASAN DAN LOYALITAS KONSUMEN BEBERAPA PASAR SWALAYAN DI JAKARTA

• Main Authors: , Yusuf Lestanto, , Ike Janita Dewi, SE., MBA., Ph.D.
• Format: Theses and Dissertations NonPeerReviewed
• Published: [Yogyakarta] : Universitas Gadjah Mada 2013
• Subjects: ETD
• Online Access: https://repository.ugm.ac.id/125689/; http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65862

As along with the increasing number of supermarket growths and tighten competition, the supermarket consumers increasingly have more shopping options. To attract and retain customers, the supermarkets have to understand what value consumers need and be able to compete with other supermarkets. This s...